Get a sales training program designed for your team, free.
Book a 30-minute call. We'll prepare a written Custom Program Design tailored to your sales team, your industry, and the capability gap you're closing. Use it to build the internal business case, evaluate other vendors, or work with us. It's yours, either way.
Trusted by leaders at:
What The Research Says
The numbers are on your side.
Defensible benchmarks from independent sales research, citations included.
greater annual revenue growth with optimal sales coaching
Sales Management Association
higher win rates at companies with dynamic coaching programs
BrainShark
productivity lift with training + coaching vs 22.4% from training alone
Olivero, Bane & Kopelman, 1997
average ROI delivered by corporate training programmes
Accenture
The Offer
Here's what you walk away with,
whether you hire us or not.
A real, written program design. Specific to your team. Take it to your CEO, your CFO, or another vendor.
Delivered in 7 business days · No pitch, no follow-up if you don't want one
Sound Familiar?
You've already paid for sales training.
It didn't move the numbers.
You're not alone. We hear it from HR and L&D leaders every month — and the costs add up faster than budget season comes around.
of employees would stay longer at companies that invest in their learning & development
LinkedIn Learning, Workplace Learning Report
of L&D professionals agree that proactively building skills helps their organisation navigate the future of work
LinkedIn Workplace Learning Report, 2023
of what your reps learn in training is forgotten within 30 days, without structured reinforcement. This is the Ebbinghaus forgetting curve, validated repeatedly in modern training research: 70% of new information is lost within 24 hours, 80% within a month, and 84–90% within 90 days (Murre & Dros, 2015; Ardent Learning). The workshop fades. The behaviour reverts. Your CFO asks why nothing changed.
This is why we don't sell workshops — we design systems that survive past week 6.
The Difference
Why HR leaders pick SEED over most vendors.
If you've been burned by training that didn't stick, you already know the difference matters. Here's how we're built differently.
How We Work
Our co-design approach.
You share the brief. We do the heavy lifting — diagnosing, expert-matching, designing, and delivering — together with your HR, L&D, and Commercial leaders.
Receive the Brief
You share the gap, the team, the goals. We listen, ask the right questions, and capture the full picture.
Understand Deeply
We study your situation, your industry, your buyers, your team's reality — before recommending anything.
Expert Matching
We pair you with the right operator-coach from our network — someone with real experience in your sector and market.
Programme Design
We design the bespoke programme — content, format, reinforcement architecture — around your real business situation.
Delivery
Expert-led workshops, application sprints, 1:1 coaching, and manager enablement to reinforce behaviour after sessions.
Measurement
Post-programme review with behaviour tracking, pipeline impact, and a board-ready ROI report.
What's Included
Components of a SEED partnership.
Scoped to your team and budget. Most clients combine these into a capability system that sticks.
Discovery Workshop
Structured discovery with your HR, L&D, and sales leaders to capture goals, gaps, and constraints.
Bespoke Curriculum
Custom workshops built around your products, sectors, and buyer personas.
1:1 Coaching
Private coaching for senior reps and sales managers with our operator-coaches.
Sales Playbook
A playbook built around your buyers, objections, and win patterns — not generic content.
Manager Enablement
Your frontline managers learn to coach the new behaviours so training actually sticks.
ROI Measurement
Board-ready report on adoption, behaviour change, and business impact metrics.
Outcomes
What changes for your team.
When sales training is designed for how your team actually sells, performance changes — visibly and sustainably.
Faster Revenue Decisions
Leaders decide and move faster, reducing stalled initiatives and missed growth windows.
Stronger Conversations
Teams influence better — improving conversion, retention, and buy-in from buyers.
Scalable Leadership
Managers solve problems earlier, freeing senior leaders to focus on growth.
Measurable Impact
Learning spend tied to execution, readiness, and revenue momentum — defensible at QBRs.
Our Expert Pool
Operators from the brands
you already trust.
SEED Academy works with a curated pool of industry-proven operator-coaches — senior leaders who have built and led commercial functions at some of the most respected brands in Asia and globally.
Practitioners, not career trainers. Every expert has run real P&L, closed real deals, and led real teams.
Sector-matched. We match you with experts whose industry experience aligns with yours — not a generalist roster.
Asia-fluent. Our experts understand how buyers actually decide across SEA — not just Western playbooks.
industry-proven experts across leadership, sales, communication, and commercial functions, ready to be matched to your needs.
Our experts have led teams at:
Free · No Commitment · Delivered in 7 Days
The Custom Program Design.
Yours, whether you hire us or not.
Book a 30-minute call. We'll prepare a written program design tailored to your team, your industry, and your capability gap.
No commitment. No follow-up if you don't want one. We mean it.
SEED Academy helped us move beyond generic training into real capability building. Our leaders became clearer in communication, more confident in decision-making, and far more aligned in execution.
FAQ
Common questions.
Custom Program Design
Get your free program design.
Fill in the form below. We'll schedule a 30-minute discovery call and deliver a written Custom Program Design within 7 business days.